Health Child ??

This advertisement is about a McDonald child sitting on the floor, and he can’t stand because he is too fat. The rhetorical strategies are example and illustration, cause and effect, description, and definition, and they are used in this advertisement. The example is used here to show the unhealthy food make your body fat. There are French fires on the baby’s head; as we know the French fires include much fat and energy, and it will attack our health. Cause and effect tell us the McDonald food is unhealthy for our body, specifically French fries, and it will make your body even fat until your health has problem. The cause that if we eat more McDonald food, and we will have more fat stay in our body. The effect that fat will become health problem to hurt our body day by day. The description, it describes a very fat child wear French fires hat and towel sitting on the floor, and there is a big “M” on the towel. The big “M” represents the McDonald food. The child is too fat that is why he can’t stand, and it is an unhealthy represent. The definition, this advertisement to definite the McDonald food is unhealthy; it will bring the health problem for our body and make our body fat.

In this advertisement, the creator employs the physical appeal to show us what unhealthy food is. The creator employs a special example to create a social/cultural commentary. As we know the McDonald is popular worldwide, and the creator is easy to employs it to send out the message. The advertisement mercilessly lampooned world-famous brand, and the great irony is that the famous food doesn’t equal to health food.